Web Analytics Demystified: click the picture to buy from Amazon
If your company doesn't do it already, it's about time that you stat with it. If your company does web analytics already, familiarize yourself with the concepts nevertheless.
Marketing Metrics: 50+ Metrics Every Executive Should Master
More number crunching, the more the merrier.
The AdSense Code: What Google Never Told You About Making Money with AdSense
Contextual advertising is often used by affiliates next to standard pay per performance merchant offers. It does not hurt to learn the basics from one of the leading authorities on the subject and his New York Times best seller.
Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines
Good rundown on paid search and SEO, a subject you should know about, because your affiliates are expert in this. Make sure that you keep up with it that some shady affiliates will not be able to take advantage of your lack of knowledge and hurt your bottom line.
Winning Results with Google AdWords
Google AdWords from one of the best. This book by Andrew Goodman is a bit outdated, but a lot of the principles explained in the book remained the same. You might want to consider buying is up to date but much more expensive ebook online.
The ABC of SEO
Old school SEO basics. Get the essentials covert, including classic "black hat" methods, because the one or the other of your affiliates might deploys some of them. The book is not 100% up to date anymore, but that is try for anything that is published about SEO. I better and more costly alternative is Aaron Wall's SEO Book (ebook), which is available online.
Spam Wars: Our Last Best Chance to Defeat Spammers, Scammers & Hackers
Learn about the principles of email spam, fraud, phishing attempts and 419 fraud. You as affiliate marketer will use your email a lot and often expose it more than the average users. Learn the details of how the system works and how you can reduce the risk to fall victim to vicious email attacks.
Search Engine Optimization: Your visual blueprintfor effective Internet marketing (Visual Blueprint)
Visual guide to search engine optimization, pay per click and social media optimization.
Radically Transparent: Monitoring and Managing Reputations Online
Reputation management and how to leverage social media as a corporation and how to deal with negative publicity about you on social networks and other social media websites.
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Hands on guide to optimize your product landing pages for increased conversion and overall better performance. This is not only good for you, but also for your affiliates.
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