Marketing by the Dashboard Light: One of the very good books on the subject of business dashboards. The focus here of course is on how you can present your KPI data succinctly. Check the price though! What the...! This advertised price is the same price as good dashboard software.
follow the link to read more details: Management by Measurement: Designing Key Indicators and Performance Measurement Systems
Another good dashboard book - and very comprehensive.
follow the link to read more details:
Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
James Lenskold has delivered an excellent text here that spells out the direct links that can hopefully occur between marketing investment...and outcomes. But a reality warning: this simple cause & effect view of marketing may be an over-simplification: there are many random variables that can kill (or enhance) the ROI. Read "Black Swans".
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