follow the link to read more details: Measuring Marketing: 103 Key Metrics
Great book. You already use some of these measures but I guarantee you'll find a dozen KPIs you wish you'd had at the last planning session.
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Competing on Analytics: The New Science of Winning
Oh yes - this is the one you throw at the CFO and their money team when you start asking for more information. Send a copy to your CEO as well: "Note from the team - we found this very pertinent...." It's well argued.
follow the link to read more details:
Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand
If your business is in customer service - then these measures are well worth checking out.
follow the link to read more details:
Web Analytics: An Hour a Day
As commerce moves online, your need to understand Web Analytics increases - this book does a fair job of explaining the issues.
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Marketing Metrics: 50+ Metrics Every Executive Should Master
Between the John Davis book and this one you've got the KPIs covered. Good volume. One idea is to use these volumes as a workshop-starter for your team. Okay guys - your mission is to choose four new measures that can transform what we do. What gets measured gets done, right?
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Marketing Research with SPSS
Carl's book is well written and practical. If getting the right KPIs requires doing some number crunching, then this edition (assuming you use SPSS software) is a very good place to start.
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