Don't Make Me Think:
Usabiliaty and web design. You can have the best content or best looking site on the planet and it will be all for nothing, if users are unable to use it and achieve their goals. Most read for you and also your affiliates.
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Persuasion and conversion. Learn from the experts, the brother's Eisenberg, how to improve your affiliates site and more importantly your own merchant site.
Call to Action: Secret Formulas to Improve Online Results
Previous book by the Eisenberg's and New York Times best seller.
The Long Tail: Why the Future of Business is Selling Less of More
Web 2.0 and "The long tail". This book is titled the "the long tail", because it is the cause for the existence of the phrase. (actually the long article with the same title that preseded the book)
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Search is vital, not just for you, but also for most of your affiliates. Learn about the history of search and what the whole idea behind is.
Web Search Garage (The Garage Series)
You will use Google and other search engines a lot. This book helps you to leverage them, plus other vertical search engines and resources.
Google Power: Unleash the Full Potential of Google
If you are not an expert gooogle'r, use this book to become one. It's a bit outdated and some of the stuff does not work exactly the way it was described in the book, but you will probably still be able to learn a lot from it anyway.
The Extreme Searcher's Internet Handbook: A Guide for the Serious Searcher
Another book that can teach you some sources of information you might not know about. Well, the more the merrier.
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